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man vs machine

Companies like OpenDoor, OfferPad, Redfin Now and Zillow Instant Offers are online real estate investment companies, commonly referred to as “iBuyers.” They’re hailed for taking the guesswork out of buying and selling homes, because they provide clients with quick offers at a seemingly fair market price.

The reality is those companies are NOT who you want to work with. iBuyers can’t replace real estate professionals for a number of reasons.

For one, sellers could get more for their home. iBuyers’ offers derive from an imprecise algorithm, meaning sellers aren’t getting the most for their home. These algorithms may gather data from the local and nationwide markets, but they do not even come close to the nuance that an experienced real estate

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